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Head to head

Kit vs GetResponse

The same six questions asked of each one, side by side.

AttributeAlternativeKitOur pickGetResponse
Starting price$33/moPriced per subscriber and quoted in euros — the site served EUR on every URL form tested and no USD rate card was obtainable. Starter is EUR 16/mo, or EUR 13.12/mo billed annually, and that covers 1,000 contacts. The list size is the price: 5,000 contacts is EUR 48/mo, 10,000 is EUR 69/mo and 100,000 is EUR 469/mo.
Free tierYesLimited
Ease of startScored 4/5Running in an hourScored 3/5A weekend to learn
Fit for solo / small teamScored 5/5Made for one personScored 3/5Workable for a small team
Switching costMediumMedium
Best forCreators building an email list from scratch. Ten thousand free subscribers covers years of growth for most people.Marketers who want email, landing pages, funnels and webinars from one vendor and are comfortable being billed in euros.
Worth knowing side by side
Renews higherNoNo
Worst forBusinesses needing sophisticated segmentation and reporting. Kit is built around creators, not marketing operations.Anyone budgeting in dollars. The rate card is euro-denominated with no USD equivalent published, so the actual charge depends on your card's conversion.
Skip it ifYou want a full marketing automation platform with CRM features. ActiveCampaign is a better fit for that.You want to start free and grow into paying. Kit gives 10,000 subscribers free and MailerLite covers 250, where GetResponse gives you fourteen days.
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Why GetResponse is marked as our pick

Priced in euros per subscriber, with no free tier whatever the listings say. It has the lowest ongoing cost of the tools compared here. We compare on the price you keep paying, not the introductory rate — a plan advertised cheaply that renews higher is ranked on its renewal price. Read the methodology.

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