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Head to head

Kit vs beehiiv vs MailerLite

The same six questions asked of each one, side by side.

AttributeAlternativeKitAlternativebeehiivLowest ongoing costMailerLite
Starting price$33/mo$43/mo$19/mo
Free tierYesYesYes
Ease of startScored 4/5Running in an hourScored 4/5Running in an hourScored 4/5Running in an hour
Fit for solo / small teamScored 5/5Made for one personScored 4/5Good for a small teamScored 4/5Good for a small team
Switching costMediumMediumLow
Best forCreators building an email list from scratch. Ten thousand free subscribers covers years of growth for most people.Newsletter operators treating it as a business — the referral programme, ad network and recommendation engine are built in rather than bolted on.Small businesses and creators who want proper email marketing — automations, landing pages, segmentation — at the lowest credible price.
Worth knowing side by side
Renews higherNoNoNo
Worst forBusinesses needing sophisticated segmentation and reporting. Kit is built around creators, not marketing operations.People who just want to email a list. You would be paying for growth machinery you never touch.Anyone relying on the old free tier. It halved to 250 subscribers and dropped from 12,000 monthly emails to 2,500.
Skip it ifYou want a full marketing automation platform with CRM features. ActiveCampaign is a better fit for that.Your newsletter is a side channel for another business. Kit's free tier goes four times further before you pay anything.You want a large free tier to grow into. Kit gives 10,000 subscribers free and beehiiv gives 2,500.
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Why MailerLite is flagged here

The cheapest capable email platform, with a free tier that got noticeably smaller in June 2026. It has the lowest ongoing cost of the tools compared here. We compare on the price you keep paying, not the introductory rate — a plan advertised cheaply that renews higher is ranked on its renewal price. Read the methodology.

Other matchups